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Bronze Lion in Cannes in the category Outdoor.
Brilliant work, of course from Erik Vervroegen (TBWA\PARIS) for AIDES.
Subtle but remarkable ad!
An excellent ad from the French Aids/HIV information organisation.
Upside down, doggy style, 24 hours a day, with whipped cream, being milked as a cow, as a slave, knocking at the backdoor, with a fidel haircut, a threesome, at orgyland, doing the nurse, a sandwich; whatever you’re into, protect yourself.
Love the swimming pool part!